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Expose the six major drawbacks behind the hot development of the ceramic tile industry

NEWS

Expose the six major drawbacks behind the hot development of the ceramic tile industry

Classification:
Company News
Release time:
2020/10/30

The development of the ceramic tile industry is inseparable from the word "innovation". In recent years, the world's real estate industry has developed rapidly, making the production and consumption of ceramic tiles in the world have achieved greater development. Due to the large variety of ceramic tile products in China, large quantities, good quality, complete high, medium and low grade products, large choices and reasonable prices, the world Many countries and regions favor Chinese ceramic tile products, and the proportion of Chinese ceramic tiles in the international market is increasing. The unprecedented development of China's real estate industry in recent years is closely surrounding the huge market demand for building walls and floor tiles associated with real estate.

With the rapid development of China's ceramic production technology and technology, personalized products in the ceramic tile market have become prominent, and product development has begun to trend towards high-end. At present, Chinese ceramic tile companies are aiming at the high-end market, emphasizing the adjustment of product structure and increasing the added value of products, while also taking into account the overall interests of the industry, through efforts to improve product technology content, increase independent innovation, and cultivate independent brands to achieve sustainable development . Now consider and summarize the current situation of our domestic ceramic tile industry, and put forward six concepts that the industry needs to change.

1. "The thickness of the tiles is real"

For a long time, competition in the market has used "thickness" as a competitive advantage to combat opponents. Coupled with people's traditional thinking of "more is better", people generally believe that "thick tiles are good, they are solid, and they are not cutting corners." In fact, ceramic tile products are surface decoration materials, which are industrial products with artistic, decorative and surface protective properties. What people really use is mainly their surface decoration effects. As long as their destructive strength and load-bearing capacity meet the actual requirements for use, Give full play to the use of ceramic tile products.

expose the six drawbacks behind the hot development of the ceramic tile industry

Compared with natural stone, ceramic tiles have the advantages of high strength, light weight, aging resistance, corrosion resistance, and good color consistency. Because of their high temperature firing, the resistance of ceramic tiles of the same thickness is much higher than that of stone. And the better the sintering degree of the ceramic tile product, the higher the ability to resist damage. This is the prominent point of ceramic tile different from natural stone, and the "heavy feeling" of natural stone is not needed.

Moreover, the thicker the ceramic tile, the more difficult the sintering of the product, and the sintering degree of the same cycle will be worse, and its ability to resist damage will be worse. This is determined by the ceramic tile firing process. In addition to consuming more raw materials, thick ceramic tiles require more energy consumption to achieve a qualified sintering degree. This is not in line with the national policy of "saving energy, saving resources, and reducing emissions" that the country is vigorously advocating. Therefore, for the ceramics industry to achieve sustainable development and low-carbon development, the thinning of ceramic tiles is an inevitable trend. All people in the industry are called on to promote to consumers that “tiles are not as thicker as possible” and “tiles can be thinner. Some", especially our marketing staff, as the disseminators of ceramic tile culture, must instill in consumers the concept and cognition of "tile thinning".

2. "White ceramic tiles are high-end products"

In the market, the “whiter and more high-end” ceramic tile body has become the mainstream. The reason is that the industry itself misleads consumers. Back in the 1980s and 1990s, foreign high-end ceramic tile products imported from Italy and Spain were all red slabs. Consumers are also willing to spend high prices to buy and use and enjoy high-end consumption. In the 21st century, the domestic market has gradually turned to white ceramic tiles, and the market has also used "white" as a competitive advantage to suppress imported products and combat competitors, thus allowing consumers to gradually form the concept of "white ceramic tiles are high-end products". Cognition.

As mentioned earlier, the ceramic tile product itself is a surface decoration material, and the real decorative effect is the surface layer of the tile. As long as the strength and water absorption of the green body meet the product standard requirements, and the green body layer does not affect the color of the surface layer What if the green body is white, red or black? After the tiles are laid, who can see the color of the base layer. Therefore, "the whiter the ceramic tiles, the more high-end" is purely the industry's self-inflicted crimes. Now it is very difficult to change consumers' perceptions of the consumption of white tiles.

With the continuous reduction and exhaustion of raw materials for white slabs, and with the policy requirements of cleaner production, circular economy development and comprehensive utilization of mining resources in the industry, ceramic tile products must escape the limitations of "white slabs", expand the use of raw materials, and make full use of a wide range of sources Instead of developing red mud and low-quality sand mud, we will develop red and gray ceramic tile products to truly achieve zero discharge of ceramic tile production waste. This requires all-round collaboration and cooperation in the industry, and requires the joint guidance of enterprises, governments and industry associations to conduct extensive publicity in terms of standard formulation, policy advocacy and marketing, especially the sales teams of various companies, as the disseminators of ceramic tile culture , The non-white and red tile products should be spread and promoted from the front. At the same time, enterprises must do a good job in the product design of the blank layer and surface decoration layer, gradually upgrade the grade of non-white blank products, and gradually change the "white blank" complex of consumers.

Key words:

CONTACT US

+86-533-5554707

Mobile phone: 13508944537
Fax: +86-533-5554707
Address: Xiaobaixi Village, Kunlun Town, Zichuan District, Zibo City

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